Category: Communication Skills Training

The Online World And Public Speaking: Tips That Raise Brand Awareness

by

Johan Stevenson

Remember this number: 1.8 million. That could signify your wishful annual income (in pounds or in USD, ideally) although, for the popular think-tank, Forrester Research, that number symbolises the number of words that equates to a one-minute video. That is right. What would typically take you several months to a year to finish-1.8 million words is equivalent to 3,600 typical web pages-should need less than a day to accomplish with a short video. As a result, online video media marketing is a considerably better investment of your time and effort.

But how do you go about it? Do you just get yourself a camera, begin recording, and start talking? Do you simply upload the video onto your site and, like an ill person who won\’t get treatment, sit back and hope all will go well? It\’s time to quit living your life on the edge. Take into account these easy-to-do Internet and social media video ideas to catapult your brand to recognition.

Keep your videos interesting, content rich, and different. Most people online will have a brief interest span, which means your video needs to grab them by the throat and make them pay attention, albeit in a non-Chuck Norris manner. Examine the most viewed videos on the web and take notes. What do people enjoy watching over the Internet? Specifically, what would your niche market love watching over the Internet?

To perform customer engagement, you have to put your skill for story telling using videos to work. A particular brand on men\’s underclothing have done this by uploading a video of a testicular cancer survivor in his apartment, with only the brand underwear, for twenty five days. The end result came down to 43 million media impressions, 50,000 likes on Facebook, and then a barrage of media exposure. A brand of blenders equally achieved astonishing results when it launched its \”Will It Blend?\” campaign online where it exhibited different strange items (iPhone, chicken with soda, and so on) being blended. The result was an 800 percent improvement in sales of blenders and six million hits on YouTube.

Utilise great talent in front of the camera, or at the minimum, represent your brand in the best possible fashion. You don\’t have to have a superstar or expensive models for your online videos. A number of videos receive comments and get shared many times mainly because the individual in front of the camera is engaging or has charm – just like that tall drink of water in the Old Spice videos that went popular. Indeed, you don\’t need to be in the shower to be enjoyable or charming; just get expert public speaking guidelines to help you go over your message and connect to your consumers on the World Wide Web.

Lastly, here are some other figures to help you create videos that increase brand awareness: 10 seconds into the video and 20 percent of your audience will click away and by the 2-minute mark, you will have lost 60% viewers (Visible Measure); 16% of YouTube videos are embedded, linked, or shared between 11 a.m. and 1 p.m. on Tuesdays (Sysomos), and 64 percent of website visitors mentioned they will buy a product after viewing a video clip (comScore).

Do you simply just get yourself a camera, begin recording, and start talking? Do you simply upload the recording onto your website and, just like a sick person that won\’t get treatment, kick back and hope all will go well? It\’s time for you to quit living your life on the edge. Take into account easy web and

social media video marketing

concepts to boost your brand to fame and fortune.

Article Source:

ArticleRich.com