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WhatsApp May Boost Sales Solutions of Telecos
by
Anand Soni
A new application of a US-based software startup WhatsApp is now making quite confidence to create sense in the market while hovering greater
sales solutions
for the company. WhatsApp provides the fast-growing mobile messaging service without any threat to telephone carriers and this application also claims of earning from its SMS messages. The boost of sales solutions is helping to have faster fame to the company as the application helps carriers move their customers and this proves more profitable for all customers.
Mr. Brian Acton, co-founder of WhatsApp said with regard to this, \”I view it from the perspective that we\’re facilitating a broad movement to data plans and the entities that provide those plans are the carriers, so they stand to benefit quite substantially. It\’s all about the data. WhatsApp is the most successful of a number of applications that users can download to their mobile phones to share messages, photos and videos. The applications are popular because while many carriers charge for individual text, or SMS messages, WhatsApp messages travel via carriers\’ generous or unlimited data plans.\”
Mr. Stefan Zehle, CEO of UK-based Coleago Consulting said about WhatsApp, \”Mobile operators in Taiwan reported a 12 per cent decline in SMS messages in 2011. The impact on the bottom-line is stark: Ovum, a technology research consultancy, calculated in a report released in February that operators lost $13.9 billion in SMS revenue last year. WhatsApp doesn\’t give out much in the way of data. Demonstrated its stellar rise: WhatsApp handled 1 billion messages a day last October, two years after its launch as a messaging service. Four months later it had reached 2 billion messages a day.\”
Brian Acton also said, \”I am happy with all countries of the world growth has been particularly strong in the Netherlands and Spain in Europe, Saudi Arabia and Kuwait in the Middle East and Hong Kong, Taiwan and Singapore in Asia. WhatsApp is keen to emphasize that\’s it more than a way to send SMS messages cheaply. It\’s more about the service we provide, including photos and multimedia,\” said Julia French, WhatsApp\’s public relations representative. WhatsApp is available on most mobile operating systems, including not only BlackBerry, Android and iPhone smartphones, but devices running the Symbian 60 software that powers many Nokia phones.\”
Acton also said, \”WhatsApp has created a very accessible network in all countries of the world. By reaching such a broad swathe of users, WhatsApp is forcing operators to adapt. This is particularly the case in Southeast Asia where SMS has been popular, and hugely lucrative, and where users are price sensitive, says Mar Pages, Singapore-based principal at telecoms consultancy Delta Partners. Managing the transition away from high-margin products like SMS is a top priority for most of the mobile operators in the region as part of the wider effort to monetize the data opportunity.\”
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